Jobcase is an online community where 100M workers come together to help one another level up their employment. I worked direct-to-client with Jobcase’s VP of Marketing and in-house CD/AD to concept a complete brand refresh campaign.
The broadcast campaign kicked off the new brand positioning and tagline of “Get Together. Get ahead.” which I penned for the company.
Transit station takeovers showcased how Jobcase brings together workers with questions with ones that have answers.
This is initial campaign was just the start for the “Questions” creative platform, which is set to inform brand creative for the foreseeable future.
PERSONAL ROLE:
Original concept, creative development, creative direction
FULL TEAM CREDITS:
AGENCY: In-house
JOBCASE VP OF MARKETING: Jamily Knight
JOBCASE AD/CD: Danica Conneely
DIRECTOR: Phil Montgomery / Alisa Allapach
PRODUCTION: Media.Monks