To launch the all-new 2022 Mitsubishi Outlander — a complete redesign of the brand’s flagship vehicle more than 4 years in the making — we created a historic first in the automotive industry by world premiering on Amazon Live.
The live 30-minute run of show brought together everyone who helped make the vehicle possible — from the engineers in Japan who imagined it, to real drivers from all over the world who helped inspire it.
PERSONAL ROLE:
Event thematic concept, run of show script development, copywriting
FULL TEAM CREDITS:
PRODUCTION COMPANY: Helo
DIRECTOR: Jason Zada
ART DIRECTOR: Angie McDonald
PRODUCER(S): Max Knies, Aileen Martinez