creative director
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CBS Super Bowl

An exercise in simplicity: create a Super Bowl spot using only the client’s logo.

 PERSONAL ROLE:
Original concept, creative development, creative direction

FULL TEAM CREDITS:
AGENCY: HECHO STUDIOS
EXECUTIVE CREATIVE DIRECTOR: GUI BORCHERT
ART DIRECTOR / CREATIVE DIRECTOR: MATT ROGERS
PRODUCER: LARA WILINSKY, CAROLINE AGUIANO
ANIMATOR(S): JAE YOO