GOOGLE FIBER — Lane Karczewski

Kansas City was the launch city of Google Fiber. It's also the hometown of Nick LeGrande - a 13-year-old stud pitcher who had been taken away from his beloved baseball by a deadly diagnosis. Using the unprecedented speed and bandwidth of Google Fiber, we helped Nick make it to the majors. He threw out the first pitch of a MLB game. From 1,800 miles away.

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A tele-robotic pitching machine mimicked Nick’s throwing motion in real-time and delivered a strike all the way to the Oakland Coliseum.

Just like any other 13-year-old baseball fan, Nick had dreams of one day making it to the majors. Being diagnosed with a rare blood disorder put that dream on hold-until, that is, Nick's family, the baseball community and Google Fiber teamed up and used the power of web to make his dream a reality.

PERSONAL ROLE:
Copywriting, live event production, video production

FULL TEAM CREDITS:
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables, Will McGinness
CREATIVE DIRECTOR: Lee Einhorn
SENIOR COPYWRITER: Jody Horn
ART DIRECTOR: Beau Hanson
ART DIRECTOR: Ryan Carver
PRODUCER: Joyce Chen