Kansas City was the launch city of Google Fiber. It's also the hometown of Nick LeGrande - a 13-year-old stud pitcher who had been taken away from his beloved baseball by a deadly diagnosis. Using the unprecedented speed and bandwidth of Google Fiber, we helped Nick make it to the majors. He threw out the first pitch of a MLB game. From 1,800 miles away.
A tele-robotic pitching machine mimicked Nick’s throwing motion in real-time and delivered a strike all the way to the Oakland Coliseum.
PERSONAL ROLE:
Copywriting, live event production, video production
FULL TEAM CREDITS:
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables, Will McGinness
CREATIVE DIRECTOR: Lee Einhorn
SENIOR COPYWRITER: Jody Horn
ART DIRECTOR: Beau Hanson
ART DIRECTOR: Ryan Carver
PRODUCER: Joyce Chen