Copy Director at Patagonia. It was the dream job. It was just a decade too early.
So instead of sending a resume, I created an entire Patagonia catalog from my life. I sorted through hundreds of family photos in which someone (usually myself) was wearing Patagonia - and wrote product copy for it. And like the real catalogs, I wrote long-form essays about Patagonia products from my life.
I never heard back. But it’s full of great writing and genuine brand passion.
So who’s to say it can’t help me find another dream job?
TABLE OF CONTENTS
BABIES & TODDLERS SECTION (Starring my nephew Jackson)
MEN'S SECTION
HATS & PACKS
And like the actual catalogs, I wrote long form essays about true brand experiences.
Patagonia is a pioneer in brand transparency and sustainability. So I finished with this article I'd written in 2011 after interviewing Alex Bogusky on those topics.
