All our lives, numbers aim to define who we are and what we’re capable of. But all over the world, there are certain people who refuse to be defined by metric or measure.
These people and their stories came together in a global brand campaign for an automotive maker whose very name goes beyond numbers - Infiniti.
A diverse cast representing nearly every corner of the planet allowed our anthem film to be adapted for 14 different markets around the world.
Each person’s story was told in their own words in a series of short films shared across Infiniti’s global social channels.
PERSONAL ROLE:
Original concept, pitch presentations, copywriting, creative direction
FULL TEAM CREDITS:
AGENCY: ARGONAUT
CHIEF CREATIVE OFFICER: HUNTER HINDMAN
EXECUTIVE CREATIVE DIRECTOR: DAVID KIM
ART DIRECTOR / ASSOCIATE CREATIVE DIRECTOR: MAX HENDREN
PRODUCER(S): DAN WATSON, MARK TOBIN, TOPHER LORETTE