In a campaign now in its 10th year, ARGONAUT rebuilt Cricket Wireless following acquisition by AT&T in 2013.
Brand anthems, product launches, seasonal campaigns - it's all there. Here are some selects.
***If you’re like me and love good old fashioned brand development, start at the bottom and scroll up.***
You’ll get a sense how the brand evolved over the years. From minion-esque animated characters, to real-life solutions for wireless worries.
Once the animated world of Cricket was established, our characters were ready to jump into the real world.
Developing our characters meant developing the animated world around then, which was just familiar enough for everyday life.
For our very first batch of spots, the characters were animated, but the setting was actually a miniature diorama.
Psyop LA built a tiny town square - our first foray into the smile-worthy world of Cricket.
PERSONAL ROLE:
Campaign development, original concepts, copywriting, creative direction
FULL TEAM CREDITS:
AGENCY: ARGONAUT
EXECUTIVE CREATIVE DIRECTOR: David Kim
CREATIVE DIRECTOR: Chean Wei Law
ART DIRECTOR(s) / ASSOCIATE CREATIVE DIRECTOR(s): Zack Fagin, Max Hendren, Angie McDonald, Roseanne Overton
PRODUCER: Jeremy Arth, Jona Suarez, Nina Ulbrich