Metromile is pay-per-mile car insurance based on simple logic: if you don’t drive a lot, you shouldn’t pay a lot.
But Metromile realized that what constitutes driving “a lot” is pretty subjective a thing. So we created a brand campaign to define all those low-mileage drivers out there.
It even tells you where your car is parked. In case, you know, you forget where your car is parked.
It even reminds you when it’s street cleaning day. In case, you know, you forgot it was street cleaning day.
PERSONAL ROLE:
Original concept, creative development, creative direction
FULL TEAM CREDITS:
AGENCY: HECHO STUDIOS
EXECUTIVE CREATIVE DIRECTOR: GUI BORCHERT
ART DIRECTOR: INGRID CHANG
PRODUCER: CHLOE SCOTT
EDITOR: NIC WATKINS