Manifestos are fun to write. It’s a chance for an old brand to tell a new story. Or maybe an old story that’s been waiting years to be told.
And when you tell it just right, it usually wins the day (and the business). Here are a few I've penned over the years.
A pitch video for MGM Studios’ social business, celebrating their 97-year-old iconic TV and film catalog.
Together, these two scripts secured ARGONAUT global brand duties for Infiniti.
A pitch video for Jenn-Air luxury home appliances.
This script helped ARGONAUT secure global AOR status for MetLife as the insurance giant moved beyond Snoopy for the first time in 33 years.
(Shot on location with Malcolm Venville in and around Tokyo, Warsaw and Mexico City)
PERSONAL ROLE:
Original concepts, copywriting, video production
ACD/ART DIRECTORS:
Angie McDonald, Max Hendren